Now Women Meow On FM Radio!

I noticed this CATchy advertisement on BEST buses (almost all BEST buses):- “Meow FM 104.8 - India’s First Just-For-women Radio Station”. This clearly caught my attention (I guess many others as well). This is called “Kill two birds with one stone” strategy - Obviously, women will tune into and men too will follow to check what women gossip. Apart from the sound made by a cat, I couldn’t understand the logic behind the name MEOW. But, interestingly noticed one thing i.e. the word MEOW,

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